French Institute Jordan

Drove brand repositioning efforts and unified all marketing communications while launching a modern website with improved UX. An institution dedicated to promoting the French language and culture in Jordan Key Achievements: ● Revenue Growth: Reduced government financial support reliance from 70% to near self-sufficiency by digitising services. ● Brand Leadership: Accomplished a complete brand repositioning and GTM strategy during a critical period of financial instability, resulting in a revenue turnaround and safeguarding the 60-year legacy of the Institute. ● Business Transformation: Averted potential bankruptcy of the French Institute in Amman, sustaining Jordan's key cultural institution. ● Partnership Building: Managed B2B/G2G tenders, strategic sponsorships, and event-based marketing during a mandated communication blackout following the October 7 events. ● Digital Transformation: Built a free Airtable-based CRM to replace outdated lead tracking by implementing a cloud-based call centre and restructuring the tasks of the team. ● Offline-to-Online Shift: Led digitalisation of French courses and DELF exam bookings, addressing logistical barriers (limited parking). ● Event Management: Organised high-profile cultural events in collaboration with the French Embassy, despite political sensitivities

Konn Technologies

Developed a full-funnel marketing strategy while maintaining a strong digital presence through, content creation, SEO, SEM, social media marketing, and creative outdoor/booth activations. Led website redevelopment and CRM migration from Airtable to Salesforce, which enabled intelligent reporting and data-driven decision-making across marketing and sales functions. Key Achievements: ● Digital Marketing: Reduced cost-per-click from $12 to $0.25 through a comprehensive digital marketing audit and persona testing, increasing MQL-to-SQL conversion to 5%. ● Marketing Team Building: Trained the call centre team on MQL to SQL conversion strategies,resulting in the sale of 14 residential units within one year, a major milestone for a new product in Jordan's traditional housing market. ● Regional Market Leadership: Supported a local proptech startup through seed round milestones, helping Konn meet investor KPIs.

Lune Data

Created thought leadership content and defined GTM plans for a fintech startup to drive brand visibility Designed GTM plans for startup clients across UAE, KSA, and the US to grow their market share or secure new market entry utilizing lean management and agile methodologies and concepts leading an outsourced team performance marketing and design teams web development and app development teams SEO, paid media, CRM, and content development. Oversaw project scoping, product refinement, campaign execution, and investor readiness planning