MegaFon

— Set up product lines based on client's data for modems, routers, tablets,and smartphones. Led to YtY growth of revenue 1.8 times, active users 1.5times, and new users 1.5 times. — Oversaw marketing support and market launch 4G-network in 13 regions,increased revenue from 4G-support devices 1.5 times. — Launched 2 federal commercial ads in a year based on consumers' insights.The area of responsibility is from consumer research and creative conceptionto launch ads and post-analysis. Advertising campaigns led to YtY growth ofrevenue 1.5 times, active users 1.4 times, new users 1.8 times. — Formed a marketing strategy for internet products based on client data incollaboration with McKinsey and BCG.

Sberbank

— Launched lead generator for core bank products (cards, deposits, credits)that provides +10K leads annually. — Created and implemented content and marketing strategy, and redefine theJournal on the website, which increased KPI MAU YtY by 58%, DAU by 50%,and avg. time on the website by 10%. Created a team with 5 content creatorsfrom scratch to make fresh, hyper-target content for users daily. — Deeply analyzed the segment and, based on the identified user's needs,launched 12 new services on the site, which raised CSI by 20%. — Created a development team: 4 front-end and 2 backend softwareengineers, a test engineer, a designer, a DevOps, an architect, and a businessanalyst from scratch that deliver releases to users weekly. Agile framework. — The website was relaunched on the SberCloud, and work had beenprovided on microservices architecture from monolith architecture, whichspeeded up the work of the site by 15%.

Yandex

Yandex.Navigator (️1 Navigation App for drivers in Russia, MAU +16M) — Launched 2 app versions in partnership with brands: Star Wars (Disney)and World of Tanks (Wargaming). Customized interface, sounds, voicenavigation, gamification, etc. Performance: grew app installation amongpartner's community, enhanced MAU, DAU, retention, and acquisition. — Launched a store-in-app of navigation voices of the Top 7 Russiancelebrities based on research on user preferences of the app, which led toapp installation growth among fan communities, and enhanced MAU, DAU,retention, and acquisition. Yandex.Auto (Software Platform for cars with integrated Yandex Services) — Provided marketing support and market launch of a new product –Yandex.Auto. — Organized 2 presentation events: for the car industry and mass media,which provided wide product recognition in the industry, negotiations on jointlaunches, and formed the accurate positioning in mass media. — Organized 4 partnership ad campaigns with Toyota, Nissan, Renault, andChery, including marketing "360 channels" (TV, OOH, Radio, Digital, etc.), providing wide product awareness and recognition.