Keyword Research for clients in the hospitality, art logistics, and insurance industries. Carrying Onpage Optimisation in Wordpress. Technical SEO: conducting technical SEO audits with reference to page speed, mobile usability and other factors and liaising with developers on implementation. Fixing 404 pages and rewiring redirects. Platform Migration: Migrating 30+ clients from Rank Ranger to SE Ranking. Integrating SE Ranking with Google Analytics and Google Search Console and setting up automated reports. Migrating clients from Google Universal Analytics to Google Analytics 4 through Google Tag Manager. Mentoring and supporting junior members of the team: conducting training sessions on SEO reporting and technical SEO.

Working exclusively on Software as a Service (SaaS) brands. Following and Designing Standard Operating Procedures (SOPs) with regards to optimisation of keyword research practices and internal linking structure. Carrying keyword research and onpage optimisation. Internal Linking structure and anchor text optimisation.

Content Planning: Planning, writing and outsourcing content for the Odys Blog and outreach link-building initiatives. Growing the website's DR from 40 to 75 within the rst 6 months. Strategic link-building: Domain-wide redirection of acquired competing and niche-relevant domains for the purposes of passing on link-juice from authoritative niche-relevant websites. Ongoing SEO Tracking and Reporting: Setting up AHREFS Rank Tracking and Reporting regularly on AHREFS and Google Search Console metrics to senior management.

Writing on SEO topics, including indepth Onpage Optimisation of Titles, Meta Descriptions and URLs. Educating on how to make use of optimised URLs, how to optimise URL structure and categorise landing pages as well as immplementation of canonical tags, pagination, sitemaps, custom 404 pages and bredcrumbs. Outlining the steps for Keyword Research with reference to Keyword Discovery, Keyword Mapping and Strategy.

Keyword Research and Onpage Optimisation: Managing keyword research projects for international markets; planning and implementing the optimisation of onpage HTML elements. Considering implications for branded and generic search; mobile and desktop; Product Listing Pages and Product Description Pages; international and local TLDs; tracking and reporting through existing KPIs. Content Management: Managing the Metadata Bulk Uploads for a dozen markets across 2 brands; regularly crawling and reviewing the quality of content. Planning, overseeing and carrying content gaps analyses and writing specications for agency briefs. Streamlining the use of redirects, optimising for a decrease in redirect chains, instances of redirect loops, broken redirects as well as hard and soft 404s. Link-building strategy: Designing link-building strategies focused on xing inbound broken links and reclamation of lost links, with reference to various reasons for link loss and multiple tactics to tackle them. Contributing to newsrooms briefs with notes on backlinks implications for organic search performance. Implementing several broken links reclamation strategies through xing broken pages and rewiring broken redirects. Website structure, taxonomy and URL optimisation: Managing attribute values and their role in the creation of URLs. Reviewing parameter value order and canonical rules; testing canonicals and redirects. Consolidating domain and page authority through eective management of URLs with reference to URLs using the http protocol, mobile URLs, and URLs with exposed parameters, including multiple value URLs.

Working on the integration of SEO into the wider Digital Innovation and Transformation product oering. Outlin- ing the implications for dierent stages in the delivery process, with references to content, technical and osite aspects as part of the SEO Strategy and the wider Digital Innovation and Transformation framework. Carrying out keyword research, outlining osite opportunities and driving technical optimisation initiatives for the agency’s website and several other players from agency’s network. Carrying out high-level website crawls and audits, participating in planning and workshops on client proposals.

Setting up SEO and Analytics Tools, including GA, GSC, AHrefs, MOZ, SEMRush, Site-Analyzer, and Deep Crawl. Working on 2 website migrations to HTTPS and driving information architecture initiatives including the redesign of URL structures, and streamlining the use of redirects and canonicals to improve the relevancy of organic trac. Conducting keyword research as means to planning URL structures and onsite HTML elements for 500 category pages as well as setting up tracking with tags and locations to allow for smart segmentation and keyword mapping. Feeding the keyword research outcomes into onsite optimisation by writing and scaling unique titles, headers, meta-descriptions and above-the-fold content for 50% of category pages. Writing 250 pages of content for one brand based on government reports and public interviews with industry experts. Giving presentations on digital acquisition strategy and performance, with reference to organic and paid search, trac and conversion rates, rankings and organic market share. Working on the technical optimisation aspects of 4 brands including wireframing, schema mark-up, sitemaps, redirect rules, images, URL structures and appearance in organic SERPs, href-lang tags, navigation elements, internal linking structures, and loading speeds factors.

Data Visualisation: Working on the concept and design of data visualisation campaigns in collaboration with a data scientist, a design agency and a PR agency. Writing and editing press releases, outreaching and collaborating with journalists, writing website content and coding HTML and CSS presentation elements and interactive features. Business Development: Sourcing new partners, aligning on commercial and legal aspects of rolling contracts and handling contract changes. Working on commercial and technical integration initiatives and upkeeing relations with existing partners.

Content Audit and Planning: Identifying opportunities for new content based on organic performance, content gaps and SERP competitiveness. Sourcing and managing freelance writers, designers and developers. Onsite Optimisation: Working with URL structure, CTAs, titles, alt & meta tags, canonical URLs, headers, images and redirects. Contributing to the UX and visual aspects of the site. Viral Marketing: Designing and outreaching a series of interactive quizzes and infographics that attracted links from 500+ domains including TIME, Independent, Telegraph, Washington Post and Business Insider.