I lead the direction of blogging advertising of business social network TenChat For 2 months of active blogger advertising campaigns: — Brought 80000 registrations to the app — Attracted 13% of all registrations in the application — Optimized the UAC of advertising campaigns depending on the target to fork 16-50₽ — Reduced the UAC spread by 97% compared to the previous manager , the UAC of the previous manager was in the fork 60-680₽, depending on the segment. — Also attracted by barter about 40 bloggers to the embassy of the application — create tactics for working with opinion leaders — Developed the Affiliate marketing Channel (CPA) — Conducted blogger launches manually and with the hands of contractors — Evolve an partnership program with influence agencies — Developed, improved and implemented schemes of interaction with contractors During my work on advertising the app, the app rose to the top 5 most downloaded in the rating of the app store in its category, with 80+ place before my work began. TenChat is a new business social network with ambitions to become the “Russian LinkedIn”, a resident of Skolkovo, is part of the VBC group of companies (financial marketplace for participants in government orders).

As a liberty pirate, he promoted the young Russian social networks Rutube and Yappi. I also conducted a/b testing of the market in the infobase and with the Halsa vitamin brand — but let's not talk about the sad:) Let's talk about Rutube and Yappi: — It was necessary in October-November 2021 for 385000$: 1. Attract new content-generating creators to the platforms 2.Highlight the launch of the new social network Yappi 3. Attract a new audience in social networks We decided to build advertising in the format of an embassy: The influencer flies into the social network, records exclusive content Highlights this in the main blog in the format: Guys, I did some cool stuff there, here's the link:—, don't forget to subscribe! And then leads the social network for a couple of months releasing from 8 videos per month and covering it in the main blog During the October-November campaign, I worked with 200 bloggers of the content section in new social networks and launched 3200+ exclusive videos in Rutub and Yuppies and published 1400+ publications highlighting the launch of Yuppies and fueling interest in Rutub among influencers During the RC, I attracted 340k+ installations of Rutuba and Yuppie applications Also publications collected: — 84mn+ views — 17k+ comments — 200k+ likes

Evolve in 2 directions: 1) Middle influence manager(08.19-02.21) — Conducted advertising with influencers on CPP and barter (CPA and goods) with Neobank Tinkoff, Leading foodtech startup Sbermarket, the largest Russian-language online cinema Kinopoisk, Storytel and etc. — Compiled media plans for advertisers — Produced bloggers' content: wrote creative submissions and scripts for commercials and stories, edited stories and tiktoks. — Coached Junov: taught analytics, search and negotiations with bloggers, as well as writing creative submissions and scripts. My cases: DOSTAEVSKY: — Agreed for love and for a CPA on a partnership with 40 bloggers — Launched 200 publications — Attracted 18,000 orders with an average check of 15,3$ Domino's Pizza: — Agreed for love and for CPA on partnership with 110 bloggers — Launched 450 publications — Attracted 8,500 orders 2) Talent management of the pool of exclusives(10.19-11.21) — Attracted to the agency and developed up to 15 exclusive bloggers: Nastinkru(570k+), skidkinezagorami(270k+), econ.vseya.rusi(160k+) and others. — Supervised the work of subcontractors in the form of advertising agencies Xblogers, Stelmach Media, Orange Star. As well as ticktok houses Emotion House, XXL house, Xhouse, Liloteen — a total of 500 ticktoker houses base up to 8 million subscribers — Produced bloggers' content: wrote creative submissions and scripts for commercials and stories, edited stories and tiktoks. — Made media plans — Kept bloggers on the exclusive — Briefed designers — Monitored compliance with the terms of the exclusive Management results: Blogger 1: Before accounting, he worked on 5 projects and his income from the agency was 1500$-2200$ per month. After accounting, his involvement in agency projects and income multiplied to 11500$-21500$ per month and 60-80 projects depending on the month. Blogger 2: After attracting to the exclusive, he brought the involvement to 60-80 advertising projects per month and 15000$-30