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Registration: 22.11.2023

Liubov Peshkova

Specialization: Senior Marketing Manager
Marketing Analyst + 5 years of experience with a track record of driving data-driven decision-making processes. Proven expertise in analyzing market trends, consumer behavior, and campaign performance to optimize marketing strategies. Seeking to leverage analytical skills and leadership experience to contribute to a dynamic marketing team. Authorized to work in the US without any restrictions.
google analytics Tableau Data Cleansing Excel HubSpot MailChimp SAS A/B Testing Marketing research Team Work Problem solving Data Analysis
Marketing Analyst + 5 years of experience with a track record of driving data-driven decision-making processes. Proven expertise in analyzing market trends, consumer behavior, and campaign performance to optimize marketing strategies. Seeking to leverage analytical skills and leadership experience to contribute to a dynamic marketing team. Authorized to work in the US without any restrictions.
google analytics Tableau Data Cleansing Excel HubSpot MailChimp SAS A/B Testing Marketing research Team Work Problem solving Data Analysis

Portfolio

Lotte Engineering & Consulting, St.Petersburg, Russia

Sales & Marketing specialist

Asia Innovation, Hong Kong

● Developed and Executed action plans that included reducing operational costs by 30%. ● Provided oversight to the daily operations, including data pulls, research assignments, file transfers, data processing and data quality management. ● Analyzed the ROI on a total media spend of over $1 million for 2020. ● Improved app visibility, resulting in a 30% increase in organic downloads and enhanced app store conversion rates. ● Reduced cost per acquisition by 35% and raised conversion rates by 40%.

Pinzhencao Biotech, Los-Angeles, California

● Responsible for running SEM, Google App campaigns and Apple Search Ad campaigns with a quarterly $500,000 budget. ● Responsible for keyword research and strategy, site optimization, launching new SEO/SEM campaigns, bidding and reporting. ● Manage the day-to-day delivery and optimization of SEM and App campaigns, including keyword builds and creative management & testing.

Skills

Data Analyst
Google Sheets
SAS
Tableau
Statistical Analysis
Digital Marketing Analytics
Google Analytics
Meta Analytics
Marketing Automation
Hubspot
Marketo
Mailchimp
SQL Database Management
A / B Testing
Customer Segmentation
Data Cleaning and Preprocessing
Market Research
Communication Skills
Time Management
Problem Solving
Team Collaboration
Adaptability
Continuous Learning
SEM

Work experience

Marketing Analyst
since 12.2022 - Till the present day |Pinzhencao Biotech, Los-Angeles, California
SEM
● Responsible for running SEM, Google App campaigns and Apple Search Ad campaigns with a quarterly $500,000 budget. ● Responsible for keyword research and strategy, site optimization, launching new SEO/SEM campaigns, bidding and reporting. ● Manage the day-to-day delivery and optimization of SEM and App campaigns, including keyword builds and creative management & testing.
Marketing Analyst
05.2021 - 11.2022 |HeyDress, Beijing, China
Media Management System (MMS), Digital Marketing Channels
● Monitor and communicate marketing campaign progress to relevant stakeholders. ● Identify and plan SEO keyword strategies for website, blog, social media and rich snippet content. ● Developed and maintained performance dashboards, providing real-time visibility into key performance indicators. ● Utilized statistical models to analyze customer behavior, leading to a 25% improvement in customer retention. ● Increased web traffic by over 23% by incorporating improved content management tools and social media applications. ● Managed all company social media activity, the media management system (MMS), and contributed content to the company website using Shopify. ● Provided actionable insights to optimize digital marketing channels, resulting in a 20% increase in lead generation.
Product Marketing Analyst
04.2020 - 05.2021 |Asia Innovation, Hong Kong
.
● Developed and Executed action plans that included reducing operational costs by 30%. ● Provided oversight to the daily operations, including data pulls, research assignments, file transfers, data processing and data quality management. ● Analyzed the ROI on a total media spend of over $1 million for 2020. ● Improved app visibility, resulting in a 30% increase in organic downloads and enhanced app store conversion rates. ● Reduced cost per acquisition by 35% and raised conversion rates by 40%.
PR & Event Manager
06.2017 - 06.2020 |Club Mix, Beijing, China
.
● Successfully curated and executed over 50 events within a span of 3 years as the PR & Event Manager at Club Mix, enhancing the club's reputation and solidifying its position as a premier entertainment venue. ● Brought in a stellar lineup of over 20 renowned artists, including iconic figures such as Soulja Boy, Lil Uzi, an NBA player, and a Korean artist, drawing diverse and enthusiastic crowds to Club Mix.
Sales & Marketing specialist
06.2015 - 12.2018 |Lotte Engineering & Consulting, St.Petersburg, Russia
.

Educational background

Political Science (Bachelor’s Degree)
2010 - 2014
Herzen University of Russia

Languages

ChineseProficientEnglishNative
google analyticsTableauData CleansingExcelHubSpotMailChimpSAS