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    Registration: 22.11.2023

    Liubov Peshkova

    Marketing
    middle
    Specialization: Senior Marketing Manager
    A/B Testing HubSpot google analytics Team Work Problem solving Marketing research SAS Tableau MailChimp Excel Data Cleansing Data Analysis

    Portfolio

    Pinzhencao Biotech, Los-Angeles, California

    ● Responsible for running SEM, Google App campaigns and Apple Search Ad campaigns with a quarterly $500,000 budget. ● Responsible for keyword research and strategy, site optimization, launching new SEO/SEM campaigns, bidding and reporting. ● Manage the day-to-day delivery and optimization of SEM and App campaigns, including keyword builds and creative management & testing.

    Lotte Engineering & Consulting, St.Petersburg, Russia

    Sales & Marketing specialist

    Asia Innovation, Hong Kong

    ● Developed and Executed action plans that included reducing operational costs by 30%. ● Provided oversight to the daily operations, including data pulls, research assignments, file transfers, data processing and data quality management. ● Analyzed the ROI on a total media spend of over $1 million for 2020. ● Improved app visibility, resulting in a 30% increase in organic downloads and enhanced app store conversion rates. ● Reduced cost per acquisition by 35% and raised conversion rates by 40%.

    Skills

    A / B Testing
    Adaptability
    Communication Skills
    Continuous Learning
    Customer Segmentation
    Data Analyst
    Data Cleaning and Preprocessing
    Digital Marketing Analytics
    Google Analytics
    Google Sheets
    Hubspot
    Mailchimp
    Marketing Automation
    Marketo
    Market Research
    Meta Analytics
    Problem Solving
    SAS
    SEM
    SQL Database Management
    Statistical Analysis
    Tableau
    Team Collaboration
    Time Management

    Work experience

    Marketing Analyst
    since 12.2022 - Till the present day |Pinzhencao Biotech, Los-Angeles, California
    SEM
    ● Responsible for running SEM, Google App campaigns and Apple Search Ad campaigns with a quarterly $500,000 budget. ● Responsible for keyword research and strategy, site optimization, launching new SEO/SEM campaigns, bidding and reporting. ● Manage the day-to-day delivery and optimization of SEM and App campaigns, including keyword builds and creative management & testing.
    Marketing Analyst
    05.2021 - 11.2022 |HeyDress, Beijing, China
    Media Management System (MMS), Digital Marketing Channels
    ● Monitor and communicate marketing campaign progress to relevant stakeholders. ● Identify and plan SEO keyword strategies for website, blog, social media and rich snippet content. ● Developed and maintained performance dashboards, providing real-time visibility into key performance indicators. ● Utilized statistical models to analyze customer behavior, leading to a 25% improvement in customer retention. ● Increased web traffic by over 23% by incorporating improved content management tools and social media applications. ● Managed all company social media activity, the media management system (MMS), and contributed content to the company website using Shopify. ● Provided actionable insights to optimize digital marketing channels, resulting in a 20% increase in lead generation.
    Product Marketing Analyst
    04.2020 - 05.2021 |Asia Innovation, Hong Kong
    .
    ● Developed and Executed action plans that included reducing operational costs by 30%. ● Provided oversight to the daily operations, including data pulls, research assignments, file transfers, data processing and data quality management. ● Analyzed the ROI on a total media spend of over $1 million for 2020. ● Improved app visibility, resulting in a 30% increase in organic downloads and enhanced app store conversion rates. ● Reduced cost per acquisition by 35% and raised conversion rates by 40%.
    PR & Event Manager
    06.2017 - 06.2020 |Club Mix, Beijing, China
    .
    ● Successfully curated and executed over 50 events within a span of 3 years as the PR & Event Manager at Club Mix, enhancing the club's reputation and solidifying its position as a premier entertainment venue. ● Brought in a stellar lineup of over 20 renowned artists, including iconic figures such as Soulja Boy, Lil Uzi, an NBA player, and a Korean artist, drawing diverse and enthusiastic crowds to Club Mix.
    Sales & Marketing specialist
    06.2015 - 12.2018 |Lotte Engineering & Consulting, St.Petersburg, Russia
    .

    Educational background

    Political Science (Bachelor’s Degree)
    2010 - 2014
    Herzen University of Russia

    Additional education

    Meta Social Media Marketing Professional
    Certificate
    Meta Digital Marketing Associate
    Certificate
    Google Digital Marketing & E-commerce
    Certificate

    Languages

    EnglishNativeChineseProficient
    HubSpotgoogle analyticsSASTableauMailChimpExcelData Cleansing