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Registration: 22.11.2023

Liubov Peshkova

Specialization: Senior Marketing Manager
google analytics Tableau Data Cleansing Excel HubSpot MailChimp SAS A/B Testing Marketing research Team Work Problem solving Data Analysis
google analytics Tableau Data Cleansing Excel HubSpot MailChimp SAS A/B Testing Marketing research Team Work Problem solving Data Analysis

Portfolio

Lotte Engineering & Consulting, St.Petersburg, Russia

Sales & Marketing specialist

Asia Innovation, Hong Kong

● Developed and Executed action plans that included reducing operational costs by 30%. ● Provided oversight to the daily operations, including data pulls, research assignments, file transfers, data processing and data quality management. ● Analyzed the ROI on a total media spend of over $1 million for 2020. ● Improved app visibility, resulting in a 30% increase in organic downloads and enhanced app store conversion rates. ● Reduced cost per acquisition by 35% and raised conversion rates by 40%.

Pinzhencao Biotech, Los-Angeles, California

● Responsible for running SEM, Google App campaigns and Apple Search Ad campaigns with a quarterly $500,000 budget. ● Responsible for keyword research and strategy, site optimization, launching new SEO/SEM campaigns, bidding and reporting. ● Manage the day-to-day delivery and optimization of SEM and App campaigns, including keyword builds and creative management & testing.

Skills

A / B Testing
Adaptability
Communication Skills
Continuous Learning
Customer Segmentation
Data Analyst
Data Cleaning and Preprocessing
Digital Marketing Analytics
Google Analytics
Google Sheets
Hubspot
Mailchimp
Marketing Automation
Marketo
Market Research
Meta Analytics
Problem Solving
SAS
SEM
SQL Database Management
Statistical Analysis
Tableau
Team Collaboration
Time Management

Work experience

Marketing Analyst
since 12.2022 - Till the present day |Pinzhencao Biotech, Los-Angeles, California
SEM
● Responsible for running SEM, Google App campaigns and Apple Search Ad campaigns with a quarterly $500,000 budget. ● Responsible for keyword research and strategy, site optimization, launching new SEO/SEM campaigns, bidding and reporting. ● Manage the day-to-day delivery and optimization of SEM and App campaigns, including keyword builds and creative management & testing.
Marketing Analyst
05.2021 - 11.2022 |HeyDress, Beijing, China
Media Management System (MMS), Digital Marketing Channels
● Monitor and communicate marketing campaign progress to relevant stakeholders. ● Identify and plan SEO keyword strategies for website, blog, social media and rich snippet content. ● Developed and maintained performance dashboards, providing real-time visibility into key performance indicators. ● Utilized statistical models to analyze customer behavior, leading to a 25% improvement in customer retention. ● Increased web traffic by over 23% by incorporating improved content management tools and social media applications. ● Managed all company social media activity, the media management system (MMS), and contributed content to the company website using Shopify. ● Provided actionable insights to optimize digital marketing channels, resulting in a 20% increase in lead generation.
Product Marketing Analyst
04.2020 - 05.2021 |Asia Innovation, Hong Kong
.
● Developed and Executed action plans that included reducing operational costs by 30%. ● Provided oversight to the daily operations, including data pulls, research assignments, file transfers, data processing and data quality management. ● Analyzed the ROI on a total media spend of over $1 million for 2020. ● Improved app visibility, resulting in a 30% increase in organic downloads and enhanced app store conversion rates. ● Reduced cost per acquisition by 35% and raised conversion rates by 40%.
PR & Event Manager
06.2017 - 06.2020 |Club Mix, Beijing, China
.
● Successfully curated and executed over 50 events within a span of 3 years as the PR & Event Manager at Club Mix, enhancing the club's reputation and solidifying its position as a premier entertainment venue. ● Brought in a stellar lineup of over 20 renowned artists, including iconic figures such as Soulja Boy, Lil Uzi, an NBA player, and a Korean artist, drawing diverse and enthusiastic crowds to Club Mix.
Sales & Marketing specialist
06.2015 - 12.2018 |Lotte Engineering & Consulting, St.Petersburg, Russia
.

Educational background

Political Science (Bachelor’s Degree)
2010 - 2014
Herzen University of Russia

Additional education

Meta Social Media Marketing Professional
Certificate
Meta Digital Marketing Associate
Certificate
Google Digital Marketing & E-commerce
Certificate

Languages

ChineseProficientEnglishNative
google analyticsTableauData CleansingExcelHubSpotMailChimpSAS