Compilation, placement and optimization of advertising in Yandex.Direct and Google Ads Coordination of production departments: interaction with departments of buying, contextual advertising, press department Liaising with outdoor advertising department Preparation of promotional materials Maintaining a key client (GAZ Group) Reporting

Development of the client brand "Two Suns" (author's team building), "Growmama", "Ambulance home veterinary care contextual advertising Optimization of client advertising campaigns (narrowing the search query by key words) Preparation of unique content Targeted advertising (promotion of individual posts) Improving business competitiveness through the effectiveness of online advertising Creation of necessary reporting

Compilation, placement and optimization of advertising in Yandex.Direct and Google Ads Email mailing (promotion of a group of goods for buyers) Creation of bases for mailing lists taking into account the specifics of the product (the volume of the array for mailing lists from 1000naddressees) The product group included up to 100,000 items (taking into account different configuration options and optional accessories) Accumulation of user bases Using the mailing program Achievements: in his work he began to use the Alytics automation system, which allowed compose requests for placing goods into groups, as well as ensure that those Commodity items that are not in stock - did not fall into the advertising campaign

Work on increasing conversion from contextual, media advertising SEO CPA Working with sites: transferring a site from a self-written engine to Bitrix Optimization of the budget part of the project: I looked at the utm markup which requests bring calls, but which do not bring anything (for example, a special project on cosmetology, in which about 500,000 rubles were invested. brought only 1 customer call) Achievements: Creating a site from scratch: finding a contractor for implementation and thinking design concepts. The site is still working without making any additional changes. edits (http://smdoctor.ru/)

Work on increasing conversion from contextual, media and contextual advertising Placement on Yandex.Market SEO Email Marketing Website usability optimization: setting up product sorting, button highlighting, etc. Work on new sites (TM Eicholtz) Implementation of RetailCRM Search for new promotion tools

Organization of the exhibition Innotech Expo: 1500 sq.m, one of the business projects of the Group of Companies, was looking for partners for the exhibition (one of the partners is the Ministry of Emergency Situations), potential participants, interaction with key companies in the industry, organization of a business program (format speakership) Interaction with foreign partners Participation in specialized exhibitions as an exhibitor (with own stand) and visitor Development and preparation of handouts Website development within the Group of Companies

Development of the department structure Search for employees, training Participation in the development of the company

Consultation and formation of proposals for the most appropriate advertising products