 Digital and social media marketing strategy elaboration  Creative materials and media planning for online-channels  Innovative digital campaigns: CRM matching, look-a-like, retargeting  Programmatic and context advertising campaigns launch  SEO optimization of importer and dealers’ websites, Usability analysis and improvements  Support of digital projects of dealer network (remarketing, online booking)  Social media marketing: leading profiles of Audi Russia in Facebook, Instagram, Youtube, Telegram, TikTok  Projects with bloggers and opinion leaders , in order to support and boost brand image and products  ORM strategy elaboration: working with brand image in Internet  Implementation of lead generation instruments and features on audi.ru  Development of online accessories shop with online payment and delivery: collection.audi.ru  Development of Service calculator, Credit calculator, Trade-in projects  Online reservation and prepayment in stock locator  Integration of brandportal and dealer websites with VGR systems (RSE, CRM etc)  Usability analysis and SEO  Control of digital, creative and media agencies’ work  Organization and control of pitches for service providers for digital projects in Audi Russia  Budget planning and control  Marketing ROI analysis in digital communications  Special projects for brand promotion

Responsibilities:  Strategic and tactical CRM campaigns planning – in alignment with Head office  Central CRM campaigns effectiveness analysis  Informing end customers about new models, special offers on cars, spare parts and accessories with the help of CRM tools  Research and implementation of new ways of communication with potential and existing customers  Development and elaboration of loyalty program in terms of communications with customers  Leading the project «myAudi Personal account»: check-up of functionalities, alignment of changes/upgrades with Headquarters, implementation of requirements from colleagues and customers  Dealers’ CRM plans elaboration and approval  CRM communications plans control, and quarterly bonus calculation based on dealers’ performance  Control of agencies’ work on compilation and carrying out direct marketing communications  Elaboration of recommendations for dealers on CRM communications process  Organization and control of pitches for service providers for CRM-system development and implementation; control of providers performance  Researches on target audience for update and analysis of information about existing/potential customers

Responsibilities:  Competitors ́ and market analysis  Marketing strategy compilation  Marketing campaigns planning and realization  Coordination of IT and marketing specialists  Development of collaboration with foreign partners  Preparation of information content for the portal  Reporting on the assigned area

Responsibilities:  Development and implementation of marketing activities plan on Russia and CIS market  Online marketing strategy elaboration (Argus website, external websites, social media)  Company’s brand awareness enhancement  Preparation of content for www.argus.ru, company’s page in Twitter  Promotion via Internet-sites and search engines (SEO + context advertising), webinars launch  Clients database segmentation and update  Compilation and planning of mail-shots with announcements via clients database (with Magnet mail)  Design/re-design of marketing materials (together with HQ and designers)  Events organization and support (forums, conferences, seminars), including media-partnerships  Sales department support, telesales work coordination  Marketing researches (market share, competitors, pricing)  Contribution to company’s market share growth, new clients and partners attraction  Clients’ database update control (Microsoft Dynamics CRM)  Reporting to the head office, budget control

Responsibilities: - Internet-marketing:  Content management of PwC Academy website (www.training.pwc.ru): announcements of special offers and news, banners preparation, seminars’ schedule renewal, website’s usability improvement.  Search engines optimization and promotion (SEO) of PwC Academy website: provider selection, website optimization, semantic core compilation, reports control.  Context (PPC) and media advertising of PwC Academy services on external websites.  Social media marketing – blogs, forums, Twitter. - Project-management:  CRM-system implementation project in PwC Academy for the purpose of clients’ relationship optimization (Microsoft Dynamics CRM);  Elaboration and implementation of statistical reports in CRM-system, measuring marketing ROI of all advertisement activities; - PR-support: work with PR-agencies, media-planning, control of publications (in printed media and online), contracts/billing; - Launch of stimulating actions for clients (support of new training products, new offices openings in regions, actions before holidays, customers loyalty developing); - Internal communications: informing of PwC’s employees about PwC Academy services, launch of internal campaigns for PwC employees; - Direct marketing: compilation of schedule of mailings via database, contacts renewal, reports; - Preparation of marketing materials: mock-up preparation and printing of yearly brochure, replication of CD-ROMs with an educational software for clients, printing of leaflets, booklets, notepads etc.; - Event-management: coordination of trainers participation in exhibitions, forums, conferences; - Preparation and announcement of internal client-events (presentations, open doors days); - Competitors’ business research and analysis; - Statistics control: registration forms, phone calls and clients’ feedbacks analysis with purpose of advertising methods effectiveness evaluation; - Marketing budget control. July 2006 – January 2008 Maternity leave

Responsibilities: - Marketing and PR:  small home appliances market analysis (competitors prices and new products competitiveness, benchmarking), launch of brand campaigns and promo actions all over Russia and CIS (planning and control of advertising budget, ATL and BTL-programs),  preparation of marketing-plan for the Headquarters of BSH PAE,  organization of product trainings for partner companies,  budgeting and production of POS materials and gifts for promo-actions,  translation and launch of product catalogues and promo-leaflets,  control of PR materials in mass media, press-releases writing,  renewal of www.ufesa.ru website,  conferences and away-days organization for partners. - Sales, Logistics: processing of customers’ orders, coordination of loadings from Spain, documents control, working with SAP (orders introduction, stock control, issuing of proformas-invoices), certification of products in Rostest (electronic appliances). - Finance: customers’ accounts supervision, monitoring of payments, orders’ statistics, regular statements of accounts and operations registration.