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Registration: 07.03.2024

Artur Matevosov

Marketing
senior
Specialization: Traffic manager

Skills

CRM
Meta
GA4
GTM
Linkedin ADS
Twitter ADS
Google ADS
Google Tag Manager
Yandex Direct
Yandex Metrica

Work experience

Traffic manager
since 07.2023 - Till the present day |Discovery Group
Yandex Direct, Yandex Metrica, Google Sheets, CRM system
● I am running a business with my brother. ● I am responsible for marketing in our company. ● We are currently in the process of developing a new website and hiring new employees.
Traffic manager
since 07.2019 - Till the present day |Eurasia group
Google Ads, Google analytics, Yandex Direct, Google Tag Manager, Yandex Metrica, Google Sheets, CRM system
I have experience working as a team leader. My responsibilities included organizing online meetings with the team, setting tasks, tracking the team’s KPIs by key metrics, calculating the budget for projects, and assembling teams for new projects. ● I was also responsible for the development of a marketing strategy for the month, half of the year, and the year. ● In addition, I have worked with Google ADS, GA4, GTM, Yandex Direct, Linkedin, Twitter, Google Sheets, Google Docs, and CRM systems. ● I prepared technical tasks for the development of advertising creatives, texts, and analytics. ● I also worked with reports on a daily, weekly, and monthly timeline and introduced AI into advertising activities. Projects: Legion IX, Fullerdom, Delivio, Migrantsupport, FoodTech conf.
Traffic manager
07.2019 - 07.2022 |Serenity
Google Ads, Google Analytics, Google Tag Manager, Yandex Direct, Yandex Metrica, Google Sheets, CRM system
I have worked with one of the leading advertising agencies in the CIS countries. My responsibilities included working with Google ADS, GA4, GTM, Yandex Direct, Linkedin, Twitter, Google Sheets, Google Docs, and CRM systems. ● I prepared technical tasks for the development of advertising creatives, texts, and analytics. ● I also worked with reports on a daily, weekly, and monthly timeline and introduced AI into advertising activities. ● I have experience as a team leader, where I organized online meetings with the team, set tasks, tracked the team’s KPIs by key metrics, calculated the budget for projects, and assembled teams for new projects. ● I was also responsible for the development of a marketing strategy for the month, half of the year, and the year. Projects: SM-Clinic, Embrylife, Aeoncity, Swift Global, Garden cube, Nenumerolog, Domopult.
Traffic manager
07.2018 - 07.2019 |Forex Academy
Google Ads, Google analytics, Yandex direct, Yandex metrica, Google Sheets, CRM system
Working with webinars and increasing the number of conversions on landing pages with a key product. ● I have experience working in Google Ads and Yandex Direct advertising systems. ● I am proficient in working with GTM analytics settings. ● I track key metrics in Google Analytics and Yandex Metrica, adjusting the strategy and website based on analytical data. ● I maintain weekly reports on key KPIs.
SMM specialist
07.2017 - 07.2018 |RusCoinInfo
Meta, VK, Instagram, Google Analytics, Yandex Metrica, Google Sheets
Publishing content in Meta, conducting targeted advertising in Meta, Vkontakte. ● I was responsible for publishing content on Meta, conducting targeted advertising on Meta and Vkontakte. ● I also reported and tracked KPIs: subscribers and content engagement.

Educational background

Marketing (Bachelor’s Degree)
2015 - 2018
Education Moscow State University

Languages

RussianProficientEnglishUpper IntermediateBelarusianProficient