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senior
Registration: 11.04.2022

Alexey Komkov

Specialization: Senior Digital Marketing Manager

Portfolio

Litota Group

* Here at Litota Group, I am managing a team responsible for lead generation. We are working for a group of 3 companies: custom software development, digital production, and a Netherlands company focusing on gambling solutions for the EU market. • Managing a digital marketing team of 3 people: digital marketing team lead, digital advertising specialist, and conversion optimization manager. • Being a project owner of the company generating the most income in the Litota group from outstaffing software developers I’m working closely with designers, copywriters, event managers, website developers, and sales team. • Providing end-to-end analytics and multi-channel funnel reports for CEO, CMO, and investors, to optimize our lead generation funnels. • Bringing marketing expertise and doing digital analytics for our client - the largest sports betting company in Greece (fonbet.gr).

OCSiAl

Managing digital channels. Came to a company that had no idea how digital marketing works. Now it's our #2 lead generation funnel. We made it from 2 leads a month to 156 in the last month. Very technical nanotechnology B2B product for the chemical industry. • Google Ads, Facebook Ads, Linked-In Ads, Baidu Ads lead generation • Digital marketing campaigns for Korea, China, Europe, Japan, United States. • Hiring and managing freelance contractors for web design, programming, copyrighting, link-building. • Continuous email marketing campaigns using Mailchimp. • Setting up webinars for clients, partners, and industry leaders to generate new leads and boost sales by re-engaging existing customers. • Creating SEO strategy, optimizing website pages, keyword research, link-building, content plan creation.

Azoft

I was responsible for international digital marketing strategy and lead generation. I created media plans, SEO optimized website content, managed PPC Ads, worked with bloggers, programmers, designers, copywriters, and so on. • SEO optimizations for Azoft.com website and Content Creation. • Performed software development market analysis and participated in promotion strategy creation. • Experienced in Hiring Contractors on Freelance (Upwork.com) for Website Content creation.. • Created multiple advertising campaigns and developed landing pages to convert that traffic. • I worked side by side with programmers, designers, and software analytics.. • Learned how to manage them, create tasks, and evaluate the results.

Skills

Baidu advertising
Copywriting
Digital analytics
Google AdSense API
HubSpot
Jira
MailChimp
Marketing
Performance Measurement
Software development
SQL
Team management

Work experience

Head Of Digital Marketing
10.2021 - 04.2022 |Litota Group
.
* Here at Litota Group, I am managing a team responsible for lead generation. We are working for a group of 3 companies: custom software development, digital production, and a Netherlands company focusing on gambling solutions for the EU market. • Managing a digital marketing team of 3 people: digital marketing team lead, digital advertising specialist, and conversion optimization manager. • Being a project owner of the company generating the most income in the Litota group from outstaffing software developers I’m working closely with designers, copywriters, event managers, website developers, and sales team. • Providing end-to-end analytics and multi-channel funnel reports for CEO, CMO, and investors, to optimize our lead generation funnels. • Bringing marketing expertise and doing digital analytics for our client - the largest sports betting company in Greece (fonbet.gr).
Digital Marketing Manager
04.2020 - 10.2021 |OCSiAl
.
Managing digital channels. Came to a company that had no idea how digital marketing works. Now it's our #2 lead generation funnel. We made it from 2 leads a month to 156 in the last month. Very technical nanotechnology B2B product for the chemical industry. • Google Ads, Facebook Ads, Linked-In Ads, Baidu Ads lead generation • Digital marketing campaigns for Korea, China, Europe, Japan, United States. • Hiring and managing freelance contractors for web design, programming, copyrighting, link-building. • Continuous email marketing campaigns using Mailchimp. • Setting up webinars for clients, partners, and industry leaders to generate new leads and boost sales by re-engaging existing customers. • Creating SEO strategy, optimizing website pages, keyword research, link-building, content plan creation.
Marketing Manager
04.2018 - 04.2020 |Azoft
.
I was responsible for international digital marketing strategy and lead generation. I created media plans, SEO optimized website content, managed PPC Ads, worked with bloggers, programmers, designers, copywriters, and so on. • SEO optimizations for Azoft.com website and Content Creation. • Performed software development market analysis and participated in promotion strategy creation. • Experienced in Hiring Contractors on Freelance (Upwork.com) for Website Content creation.. • Created multiple advertising campaigns and developed landing pages to convert that traffic. • I worked side by side with programmers, designers, and software analytics.. • Learned how to manage them, create tasks, and evaluate the results.
Marketing Specialist
03.2015 - 04.2018 |Utilex
.
Being a part of the Utilex Marketing team I was responsible for the website lead generation and partnership program which allowed us to gain partners in 17 Countries. • SEO Website Optimization and Curation . • Adjusted and Expanded Utilex Partnership Program. • Created press releases and published them on industry-related resources and in offline magazines working closely with Journalist and Editors. • Participated and identified market needs via customer interviews and successfully launched new product models. • Social Media Management. Created Facebook groups posted and promoted content for them. • Pay per Click Advertising using Google Ads and Yandex Direct. • Landing page creation.

Educational background

Marketing Communications (Masters Degree)
2012 - 2018
Novosibirsk State University

Languages

EnglishProficientRussianNative