Key Highlights ● Holding ultimate responsibility for the organization's marketing activities and oversees the development of a fully integrated marketing strategy ● Managing marketing department (40+ people (13 DR) of different functions, such as vendor management, telemarketing, web/ graphic design, back office, channel integrity and compliance, etc.) to ensure optimum efficiency at all levels, establishing marketing processes and procedures ● Manage strategic vendor marketing relations on a regional level (100+ vendors in regional portfolio). Coordinate execution of global corporate marketing activities in META (20+ countries with 700M population and total revenue of $1.5bn+) ● Development of company’s annual strategic marketing plan and its implementation on META level. Positioning Ingram Micro as VAD and Solutions Provider through right external communication and corporate marketing activities in the assigned territory ● Represent the company in technologies trade shows: InterSec, GITEX, GISEC, LEAP, Global AI summit, etc with live demos to showcase solutions ● Developing and commercializing Experience Zones across META countries. Run regional and global large-scale events in the META region (Ingram Global Virtual Summit, IM ONE virtual event (3,500+ visitors online), others) ● Plan Marketing P&L across META region, including headcount, forecasted MDF (Marketing Development Funds provided by vendors) and GP budgets, estimated NMR (Net Marketing Revenue) and Marketing contribution to core business. Supervise monthly marketing P&L reporting by each subsidiary.

Key Highlights ● Managing the multifunctional marketing team (16 people in different countries, 7 direct reports) to ensure optimal efficiency at all levels ● Close collaboration with internal business team and vendor-side (Sales and Marketing) to prepare quarterly and annual vendor marketing plans as per vendor’s guidelines and following company’s goals and objectives (portfolio of 70+ vendors, driving $500M+ revenue) ● Maintain healthy and beneficial business relationship with vendors aimed to exceed their expectations on all levels of marketing support ● Accountable for Marketing P&L, driving MDF and managing GP budgets, plan NMR and improve Marketing contribution to core business ● Supervising the process of devising & implementation of individual product marketing plans as well as the separate corporate marketing plan ● Establish and supervise the process flow of planning and execution of marketing activities, following company’s and vendor’s compliance policies

Key Highlights ● Build, plan and implement the overall digital marketing strategy and inbound marketing plan. Prepare and manage digital marketing budget ● Manage all digital marketing channels (website, blogs, emails and social media, etc.) to ensure brand consistency ● Oversee all the company's social media accounts. Measure, manage and improve online content, considering SEO and Google Analytics ● Measure ROI and KPIs. Anticipate sales performance trends. Working with top-managers in development of overall business plan ● Organize, lead and manage digital marketing team; report on and maintain the team's SMART goals for functional group and individuals ● Work closely with the Development, Product and Sales teams to establish digital marketing priorities to support brand position and sales goals ● Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing

Key Highlights ● Delivered long term brand/ category strategy for GCC countries ($26M in total sales), defining product assortment pricing and promotion policy, 360-degree support including ATL, BTL, online & digital support, e-commerce and social media ● Managed an international team of 15 people, 5 direct reports, merchandising team of 55 persons ● Hired and trained teams, set targets, developed KPIs system, and mentored team to deliver best-in class performance ● Administered Sales and Marketing budget ($8.7M in total) - primary, secondary and contracted part, local & regional marketing ● Accountable for product mix, GP and P&L of the business unit (GtN budget administration, profitability target vs. budget) ● Presented the company on Arab Health 2016, 2017 and Paper Arabia 2016, 2017 international exhibitions (branded stands, new product line launch, and presentation to doctors and business professionals, generating leads and converting to new contracts) ● Grew market share for main categories (76% of the business): Facial +2.5% volume/ +1.7% value (become market leader in volume and value), Toilet +0.4% in volume/ value (market leader). Kitchen +1.0% volume/ +0.8% value (market leader in volume) ● Achieved +25% GP increase from April 2016 with EBIT from loss to profit in Nov 2016 (+403% growth) ● Led the Category Management project in major retailers like Carrefour, LuLu, Spinneys, Geant and others. ● Participated in the development of international agreement with Carrefour MAF zone on group level (GCC, Middle East and Africa) ● Developed Sales and Merchandising standards and guidelines from the scratch

Key Highlights ● Led the team of 13 subordinates, 5 direct reports in Trade Marketing department together with 80+ merchandisers ● Led merchandising outsource project for 25 out staffed persons ● Developed a two-year Trade & Sales Strategy including the launch of 15 new products together with annual plan of TM activities ● Doubled growth of market share from 4.9% ($49M) to 12.6% ($130M) on country total and from 4.5% ($10M) to 16,3% ($36M) in Modern Trade still being profitable with positive ROI ● Developed guidelines and standards for merchandising team, priority listing matrix, general guidelines and planograms ● Administered and controlled on-invoice, off-invoice and Marketing budgets to customers and partners, re-allocation or request of additional funding on demand ● Set targets to the sales team based on brand strategy, developed the KPIs and trained Key Account Managers ● Developed competition and motivation program for Sales team to stimulate sales and drive cost efficiency

Key Highlights ● Established the Trade Marketing function in company from scratch to 4 persons with different roles and responsibilities ● Delivered annual Sales and Marketing Strategy to fulfill sales targets and brands development ● Created and implemented system of exclusive promotion plan for TOP retailers in cooperation with KA managers ● Led the project of shifting the merchandising team to outsource (110+ persons) to generate savings during financial crisis and drive performance at the same time ● Monitored market development and competitors activities to create sales-driving and cost effective initiatives/ promo ideas. ● Concluded financial pre-evaluation of all TM and BTL activities before start to deliver sustainable growth to the organization; monitored results and conducted post promo evaluation ● Organized the process of buying of POS materials and managed the stock at the warehouse and their timely distribution and deliveries to the regions ● Controlled Trade marketing budget, tracked expenses on a monthly basis to ensure control and cost efficiency in spending

Key Highlights ● Developed and presented strategies & standards for sales team ● Provided update and review on current standards on a half-year basis ● Managed consumer promotions, loyalty programs on national level, NPDs and seasonal launch support including pre/post-evaluation and implementation control to perform the strong Trade Marketing support on channel level ● Managed KAs trade incentives budget with monthly tracker update and status report ● Presented AC Nielsen overview & customer motivation programs, analyzed opportunities for further improvement for brand groups

Key Highlights ● Developed, launched and controlled all promo-activities including GtN budget administration, development and production of regular mailers and other collaterals ● Created and successfully implemented Marketing-Mix strategy for related channel: all product categories, update on a half-year basis ● Implemented loyalty programs for internal sales team and partners ● Developed and issued CP-Sales internal printed magazine on a monthly basis during two years ● Developed procurement policy, managed a full circle of work with design and production agencies, and developed POS materials and trade equipment