OBIT

- Initiated and launched a marketing function for the B2C segment, managing a team of four marketing specialists and building productive collaboration with cross-functional teams and key stakeholders. - Contributed to an increase in individual customers by up to 80% p.a. through creating and successfully implementing marketing strategy and running online and offline marketing campaigns, using content and email marketing, PPC, SMM, SEO, and BTL advertising. - Achieved a two-times increase in customer retention by developing and promoting loyalty and cross-promo programs, bundles, and rate plans for individual customers. - Implemented methodology of HADI cycles in cooperative work on B2C segment development, resulting in acceleration of hypotheses implementation by four times and multiple lead number growths. - Cut costs for marketing by 35%, forming a pool of reliable contractors and developing partnership programs.

KORUS Consulting

- Successfully built a complete marketing cycle for Document Management and Portal Solutions Department, managing and coordinating a cross-functional team of six marketing specialists and contractors. - Designed and implemented marketing strategies and plans, managed and tracked omnichannel marketing campaigns for launching and promoting IT products and services. Grew the number of marketing qualified leads (MQL) in the B2B segment by 185% per year, using digital marketing tools such as webinars and online conferences, email marketing, paid search and social media advertising, SMM, SEO and partnership programs with vendors and resellers. - Developed positioning, UVP and USP and marketing funnel for IT products, resulting in a 345% increase in sales qualified leads (SQL) by conducting marketing research, defining and segmenting the target audience, identifying its main pain points and needs, and using ABM and Customer Development methodologies. - Boosted product awareness, launching and executing content marketing strategy and resulting in a twenty times increase in search queries and a 260% rise in unique publications in business and industry media. - Improved and optimised sales performance, up-sales, cross-sales, and customer care processes by creating, updating, and unifying promotional materials for sales and marketing kits and providing templates, guidelines, and training sessions for sales and customer care departments.

OBIT

- Established the PR and Advertising department from scratch, overseeing a Junior PR and Advertising Specialist and building solid and positive relationships with C-level managers, internal stakeholders, media, partners and third-party agencies. - Organised top management interviews and comments for the press, enabled top management to participate in business and industry events to integrate the brand and key figures into the media, resulting in a positive reputation and a 3 times annual increase in unique media publications in business, industry, and local media. - Built the corporate identity, creating a brand platform and positioning and implementing them in the new corporate website, sales, and marketing kit and brand guidelines. - Stimulated loyalty and boosted the company's public image, arranging special customer events and social responsibility campaigns.