Primary sector, biopesticides - NR €3 mio.

Household & Personal Care - NR €185 mio.

Steering Committee, metodology, growth & innovation projects, KPIs, commercial & Catalan native marketing strategy, internationalization, organization & efficiency, CRM implementation.

- Nutrition and weight management - NR €100 mio Working under presure Iberia region strategy & management: +€20 mio, +26% PBT, +500 POS, +200 team employees. Focus on sales development and growth of the franchise centers (+450) and own stores (+80). E-Commerce platform launching in Spain & nutritionist on-line team (reaching 65% franchises and 90% population in 4 months). - Conversion of own stores into franchise centers. Rationalization of the sales network. - Achievements: Internal procedures and contracts update, team building, E-commerce platform implementation, analyze franchises new exclusive area policy, business management during COVID19 crisis with turnover recover after confinement.

Perfumery, Cosmetic and Personal Care - NR €6 mio - Start-up Internacional:internal procedures and circuits. - International markets business expansion strategy. - Focus in Asia (China), Eastern Europe and LATAM. - Achievements: International Department creation. Markets opening. Exceed the national market figure in year 2. TMall Global (Alibaba) Strategic Partner. Reach top 3 with LaCabine brand among its category on Cross Border E-Commerce in China.

- Reporting to CEO, team of 8 in Valencia. International markets development responsible. Focus in Middle East, Asia, NW Africa and Maghreb. Strategy definition to 5 years and Brand building. Specific business model per country. Focus in Spanish peripheral markets Maghreb, Middle East, Asia and Atlantic Africa. - Achievements: Structure & team reorganization. Range rationalization. Growth and Profitability 45% over budget (from €8,3 mio to €13 mio in year 1). China (PRC) market opening.

Luxury goods industry. Luxury fragrances - NR €1,3 bn. - Ferragamo Parfums. Europe, Middle East & Africa Responsible. Teams in Florence (Italy) 3 pax, Moscow (Russia) 1 pax, and Duabai (UAE) 1 pax. Focus in Russian, German and UAE markets. Managing 130 countries. Area reorganization and strategy definition. - Achievements: NR 17% growth (28 mio eur). New Business models implementation in key countries. Teams/structure reorganization.

Cosmetic industry. International Markets - NR €2,5 bn. - Yves Rocher business responsible for LATAM countries. Area opening. Define internal models and process among YR Mexico, YR France and LATAM operation. Business model definition per country. Countries’ structure and distribution set up (direct selling, exclusive, retail, multibrand, multilevel). P&L and Marketing Mix responsible. CAPEX definition and control. - Achievements: Opened 13 countries. Positive PBT from first year (higher than 18% in year 2). Build up a sustainable business.

Perfumery industry. Consumer Goods and luxury Division - NR €1,4 bn. - Puig responsible in the Americas (local market & Travel Retail). Local P&L & Group perimetre. Market development. Redesign and execution of the distribution structure. Management and dynamization of regional teams. Marketing mix definition. Key Account Plans design, execution and follow up (Walgreens, Kmart, Carrefour, La Riviera, Las Villas, Falabella, Aldeasa, Motta, etc.). - Achievements: Accomplished the Strategical Plan 06-09 in the area. 110% growth in NR & 130% growth in PBT in 3 years. Achieved the leadership with key brands in key countries. Best industry launching practices. Business Development Director EMEA, 01/2006 - 12/2006 - Puig Beauty Division business responsible in Eastern Europe, Asia and Middle East (teams in Moscow, Singapore & Dubai). Area management: brands, organization, business model, distribution, investments, business and P&L responsibility. - Achievements: Area structure renovation and organization. Set circuits between Support Offices and HQ. NR: 17% growth. Western Europe Director, 12/2001 - 12/2005 Companies’ integration (Gal, Antonio Puig & Myrurgia) in the Int'l Division. P&L responsible. Area, business plans, marketing mix and distribution network responsible. Licenses relationship (Mattel, Mango). Industry exhibitions participant (Cannes, Bologna, Paris, Orlando). - Achievements: 95% growth in NR & 115% in PBT in 4 years. Create the Portugal subsidiary with profits from first year. Launching Mattel brand overreaching objectives in IT, FR & UK ('04). Start up relations with new partners in different countries.

Perfumery, Cosmetic and Personal Care - NR €210 mio. - Marketing plans elaboration and development in the area. Responsible for the Group (Myrurgia (Spain), Payot (France) y Aigner (Germany)). - Markets openings & development. Launchings proposals and control. Forecasts, objectives and contractual situation management. - Achievements: 35% growth in NR & 43% in PBT in 2 years. Launching of Payot in Poland (01) getting the leadership. Establish a common distribution per country. Brand Manager, 02/1998 - 11/1999 Male Fragrances leaders in Spanish market management (Massimo Dutti) and soap line. Annual marketing plan elaboration, implementation, development and follow up of twelve brands. Briefings elaboration to Media, Publicity and Design Agency. Budgets follow up and expenses control. Forecasts and objectives review. P&L control (margins and COG). New products development and launchings. Demand Planning, Buys, Product Engineer, Suppliers, Commercial, Export, Agencies and Licenses relationship. - Achievements: 19% growth in NR (+€30 mio) & 22% in margin in 2 years. Portfolio rationalization. Trade Marketing execution. Industry prizes (FIFI best fragrance launched in 08 (Dutti Sport), and second price best packaging and best communication).