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Registration: 28.06.2022

Andrey Salkov

Specialization: Product&Project management / Marketing | Business development
marketing Project Management Product Management
marketing Project Management Product Management

Portfolio

Virtual cards

Product Owner • Project approval with stakeholders • Competitors features research and trends analysis • Customer pain points definition • Technical specifications preparation • Design requirements preparation • Roadmap preparation and subsequent time control • Multifunctional team management (7 persons) • Final product testing • Customer needs analysis and additional functionality development Goals: • The convenience of use • Wallet release • Card is always at hand Functions in details: 2 steps issuing function in mobile app which brings simplicity and ease of use virtual cards. 1 click availability to use from Apple Wallet or Android Pay or mobile app.

Rosneft & BP loyalty program mobile apps

Product Owner • Project approval with stakeholders • Competitors features research and trends analysis • Customer pain points definition • Technical specifications preparation • Design requirements preparation • Roadmap preparation and subsequent time control • Multifunctional team management (15 persons) • Final product testing • Customer needs analysis and additional functionality development Goals: • Source of loyalty program information • Ability of issuing virtual cards • Privat loyalty account information • Gas stations map Functions in details: Mobile apps provides special information for loyalty program members. Virtual cards issuing functionality. Private accounts with additional functions: • Account information and Billing, Account and cards management • Access to personal offers, special functions like bonus exchange service, games, accumulative mechanics, lotteries. • Additional gamification which aimed to involve client in loyalty program

Online web game «Penalty shootout»

Product Owner • Project approval with stakeholders • Competitors features research and trends analysis • Customer pain points definition • Technical specifications preparation • Self development of design sketches • Design requirements preparation • Roadmap preparation and subsequent time control • Multifunctional team management (10 persons) • Final product testing • Customer needs analysis and additional functionality development Functions in details: Implementation of an online web game "Penalty Shootout" (from writing a screenplay / preparing sketches to functionality launch) in order to support the Federal promotion dedicated to the 2018 FIFA World Cup. • 2 play modes: p2p and mvp • Sounds production • 3d models animation • Game logic installation

Skills

A/B Testing
Acceptance criteria
Agile (Scrum / Kanban)
CJM
Confluence
CustDev
Fb Business
Figma
Google Ads
Google Analytics
Google Workspace
Jira
Mailchimp
MS Project
MVP
Presi
Product Launch
Product Management
Product Vision & Strategy
Resource management
SWOT analysis
Team management
Unit-economy
Use cases
User Research
User story mapping
UX/UI Testing

Work experience

Business Analyst / Product Manager
01.2022 - 05.2022 |Web3 Application (m2e, p2e) focused on inspiring people to develop and maintain healthy habits
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Built all business processes from scratch, formed product vision. - Created Executive plan of product development, managed and controlled its execution; - Articipated in product development process (market research, competitors products analysis, product vision formation, mvp development). Managed requirements life cycle - change requests process, analysis and description of the impact on existing requirements, keeping requirements up to date. - Interacted with the development team, business partners and stakeholders during the entire process of implementing tasks. - Managed a team of 10 internal managers (1 CMO (+1), 1 CTO (+1), 1 CPO, 1 Head of design (+3), 1 manager).
Business Analyst / Product Manager
05.2019 - 02.2022 |Rosneft & bp loyalty programs operator
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+10% clients growth, +150 MRUB additional profit, +3% annually fuel profit increase, strategic KPI’s fulfillment by 5%. - Collected, systematized and formed detailed requirements for the solution (User story, Use cases, business process schemes). Managed requirements life cycle - change requests process, analysis and description of the impact on existing requirements, keeping requirements up to date. - Managed a team of 15 internal managers using Agile methodologies (4 marketing, 2 product, 2 project, 4 analytics, 1 content, 1 designer, 1 smm). Managed a team of 50 external managers and programmers which were participating in SAP project. - Launched a new SAP processing center with a predictive analytics tool which helped to increase active loyalty members by 15% monthly. Launched of Virtual loyalty cards which can be issued in mobile app after registration. Integrated CRM system and analytical tools in order to make deep client base segmentation. Launched new communication tools, install triggers line of communications. - Implemented full content personalization for unic members / separate segments linked to targeted promotional offers and communication chains, Implemented of “mini quests” using a loyalty card in order to receive game achievements and various prizes in Mobile Application.
Business Analyst
03.2016 - 04.2019 |Rosneft & bp loyalty programs operator
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Increased fuel / non fuel sales by 5% annually, additional income from remote services by 100 MRUB, mobile clients activity be 35% monthly. - Participated in the development of the product and internal processes, formed proposals for their improvement. - Collected, systematized and formed detailed requirements for the solution (User story, Use cases, business process schemes). - Managed requirements life cycle - change requests process, analysis and description of the impact on existing requirements, keeping requirements up to date. - Interacted with the development team, business partners and stakeholders during the entire process of implementing tasks. - Participated in launching several products and subproducts (increase fuel / non fuel sales by 5% annually, additional income from remote services by 100M, mobile clients activity be 35% monthly): online web game "Penalty Shootout", additional service "Exchange of Points" (Aeroflot), Mobile payment service (Yandex, Tinkoff, MKB), "Billboard" website section, Rosneft and BP websites (komandacard.ru | bp-club.ru), mobile apps (Gas station Rosneft, BP CLUB) within 2 month development. By the end of the year it became a leading platforms for clients compared to competitors.
Business development manager
07.2012 - 02.2016 |Loyalty programs developer company
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Built an affiliate network which can be added & used by all new loyalty programs (>250 partners, +50M rub annual profit). - Managed a sales team of 10 persons. Planned and approved with stakeholders sales budget. - Interacted with the development team, business partners and stakeholders during the entire process of implementing tasks. - Design and launched new product - monthly subscription for partners which gives communication tools with loyalty program’s members including data segmentation tool (+5M monthly). Participated in Product team which made a big product - loyalty program for largest oil company in Russia (made an affiliate network, take part in forming rules and business strategy development). - Implemented Sales CRM system aimed at increasing the effectiveness of the sales department. Made partners effectiveness analysis and developed new promotion mechanics to increase partnership profitability.

Educational background

International Economic Relations, International Business Operations and Marketing
Till 2010
Moscow State Institute of International Relations (MGIMO)
SMM management: business promotion in social media
Till 2021
Netology
International Financial Reporting Standards
Till 2009
Ernst&Young
Financial Economics, Public Sector Management
Till 2012
Russian Academy of National Economy and Public Administration

Languages

EnglishProficientRussianNative
Project ManagementProduct Management