Hiring a Location-Based Services (LBS) developer presents numerous advantages. Firstly, they possess specialized knowledge in creating applications that use location data to provide services based on the user's geographical location. This expertise allows businesses to deliver personalized and context-aware services to their customers, enhancing user experience and engagement.

Secondly, they can help businesses tap into location-based marketing, a powerful tool for targeting specific demographics based on their physical location. This can significantly improve the efficiency of marketing campaigns and drive customer acquisition and retention.

Thirdly, LBS developers can help businesses improve their operational efficiency. For example, they can develop solutions for tracking assets, managing logistics, and optimizing routes that can save time and reduce costs.

In addition, they are proficient in integrating LBS with other technologies like Augmented Reality, IoT, and machine learning, creating opportunities for innovative services and applications.

Lastly, they understand the privacy and security issues related to handling location data, ensuring that the developed applications comply with relevant regulations and best practices. This is crucial in maintaining user trust and avoiding legal complications.

In conclusion, hiring an LBS developer can provide businesses with a competitive edge by enabling personalized services, targeted marketing, operational efficiency, innovative applications, and compliance with privacy and security standards.