A Geckoboard developer primarily focuses on creating, managing, and optimizing dashboard data for businesses using Geckoboard's software. They work with APIs to fetch data from various sources, transforming it into a user-friendly format that can be easily understood. They ensure the data is accurate, up-to-date, and relevant, aiding in effective decision-making. They also customize the visual representation of data according to client needs. Their role involves troubleshooting issues, maintaining the smooth operation of the dashboards, and updating them as per the evolving requirements. They work closely with other team members and clients to improve the functionality and efficiency of the data dashboards.