A Bazaarvoice developer primarily builds, tests, and maintains software applications to facilitate the collection, display, and analysis of consumer-generated content for brands and retailers. They use technologies like Java, .NET, and SQL, and work with APIs to integrate Bazaarvoice solutions into clients' websites or apps. The developer also troubleshoots issues, optimizes performance, and ensures data security. Additionally, they collaborate with other teams, such as product management and customer support, to understand and meet client needs, ensuring the delivery of high-quality, user-friendly solutions that enhance customer engagement and drive sales.