An AMPScript developer specializes in using Salesforce Marketing Cloud's scripting language, AMPScript, to create highly personalized and dynamic content for emails, landing pages, SMS messages, and more. They manipulate data within the platform, integrating it with external systems, and automate processes to optimize marketing campaigns. Their responsibilities include writing and debugging AMPScript codes, customizing email templates, managing data extensions, and ensuring data security. They also collaborate with marketing teams to understand their needs and create solutions that improve customer engagement and conversion rates. Their work significantly contributes to enhancing the customer experience and achieving marketing goals.