An AdCenter Developer primarily works with Microsoft's advertising platform, developing and optimizing online advertising campaigns. They create and manage pay-per-click (PPC) campaigns, perform keyword research, write ad copy, and analyze campaign performance data. They also troubleshoot and resolve any technical issues that may arise within the ad platform. Their goal is to maximize the return on investment (ROI) of advertising campaigns by utilizing their technical skills and knowledge of digital marketing strategies. They often work closely with other digital marketing professionals, such as SEO specialists and content marketers, to create comprehensive online marketing strategies.