A banner developer is a professional who specializes in creating digital banners for advertising purposes, typically used in online marketing campaigns. These banners can be static or animated and are often placed on websites, social media platforms, or other digital channels to promote a product, service, or brand. Here are the main responsibilities of a banner developer: . Graphic Design: The banner developer designs visually appealing banners that align with the brand's image and marketing goals. They choose the right combination of colors, images, typography, and layout to create an effective design. . Coding: Banner developers often need to have knowledge of coding languages such as , , and JavaScript to create interactive and animated banners. They must ensure that the banners are responsive and compatible with various browsers and devices. . Animation: For animated banners, developers may use software like Adobe Animate or other animation technologies. They create movement in the banners to attract attention and engage the viewer. . User Experience (UX): A good banner developer considers the user experience. The banner must not only be visually appealing but also user-friendly, with clear calls-to-action and links to the appropriate landing pages. . Optimization: Banners need to be optimized for loading speed and performance. Developers should ensure that the banners don't slow down the website's loading time and are efficient in terms of data usage. . Testing: They test banners across various devices and browsers to ensure they function correctly and look as intended. . Collaboration: Banner developers often work closely with marketing teams, graphic designers, and other stakeholders to align the banner with the overall marketing strategy and objectives. . Updating and Maintenance: Once the banners are live, developers may be responsible for updating them with new promotions or information and fixing any issues that arise. . Analytics: They may also analyze the performance of the banners, using metrics such as click-through rates or conversion rates, to assess their effectiveness and make improvements.