Hiring an IBM WebSphere App Server developer can greatly enhance your business operations. They have the expertise to manage, troubleshoot, and maintain applications on this robust platform, ensuring high availability and performance. They can also leverage the advanced features of WebSphere to develop secure and scalable enterprise-level applications. Their knowledge in Java EE, SOA, and web services helps in integrating various business processes seamlessly. By hiring them, you can ensure smooth deployment and management of applications, reducing downtime and improving user experience. Their skills can thus contribute to increased productivity and efficient business processes.