Hiring a Gulp developer can optimize your workflow. Gulp automates time-consuming tasks in the development process, like minification, compilation, unit testing, linting, etc. This allows developers to focus more on coding. Gulp's use of node streams for fast builds helps to increase efficiency. The developer can also set up a live-reload feature to boost productivity. Furthermore, Gulp's simple syntax makes it easy to manage, reducing the likelihood of errors. Therefore, a Gulp developer can streamline your project, saving time and ensuring a higher quality of code.