Hiring a Geb developer can significantly streamline your web testing process. Geb combines the power of WebDriver, the robustness of Page Object modelling, and the expressiveness of Groovy language. A Geb developer can create more readable and maintainable automated tests, reducing errors and improving efficiency. They can navigate through complex web pages, interact with web elements, and verify conditions, ensuring your application's functionality and usability. Their expertise can help in continuous integration, resulting in faster delivery and better quality of your web applications.