A Computational Design developer is a crucial hire due to their unique blend of design sensitivity and technical prowess. They use algorithms and computational models to tackle complex design problems, enhancing efficiency, creativity and innovation. They can automate repetitive design tasks, optimize design processes, and create dynamic, responsive designs that adapt to various user inputs or environmental conditions. Their work can span various industries from architecture to product design, providing tailored solutions that can significantly improve your product's user experience and functionality. Their expertise ultimately leads to better designs, cost savings, and competitive advantage.