Hiring a BOBJ (Business Objects) developer can be beneficial to your business as they can help in converting raw data into meaningful information. Their expertise in data manipulation, reporting, and analysis can provide valuable insights to improve decision-making processes. They can design and build effective BI (Business Intelligence) solutions, ensuring data accuracy. They can also aid in troubleshooting and maintaining the system. With their skill set, they can enhance the efficiency of your business operations, leading to better strategies, increased productivity, and ultimately, business growth.