Hiring an ADA - Web Accessibility developer ensures your website is accessible to everyone, including individuals with disabilities, enhancing user experience. This professional will implement ADA standards, improving site functionality and preventing potential legal issues related to ADA compliance. Their expertise can boost SEO efforts, as accessible websites are favored by search engines. Moreover, it demonstrates your brand's commitment to inclusivity and equal user experience, positively impacting your reputation. Lastly, considering the considerable number of people with disabilities worldwide, an accessible website helps you reach a wider audience, potentially increasing your customer base and revenue.