. Building a Strong Foundation: HTML and CSS are the basic building blocks of web development. Hiring a developer with a solid understanding of these languages ensures that your website will have a strong, well-built foundation. . Customization: While there are many platforms that allow you to build a website without coding, they often limit customization. An HTML/CSS developer can create a unique, custom website that stands out from your competitors. . Performance: Websites built with HTML and CSS tend to load faster and perform better. This can lead to better user engagement, more page views, and potentially, higher search engine rankings. . Cost-Effective: Hiring a basic HTML/CSS developer can often be more cost-effective than hiring a full-stack developer, especially if you just need a simple website. . Problem-Solving: If there are any issues with your website, a developer with knowledge of HTML/CSS can quickly identify and fix the problem. . Maintenance: Regular website maintenance is important to ensure it continues to function as expected. An HTML/CSS developer can regularly check and update your website as needed. . Cross-Browser Compatibility: A developer with a good understanding of HTML/CSS can create a website that looks and functions well across different browsers. . SEO: Proper use of HTML elements can improve search engine optimization (SEO). A knowledgeable HTML/CSS developer can use these elements to make your website more visible to search engines. . Accessibility: Websites built with HTML/CSS can be made accessible to people with disabilities. This is not only a best practice, but in some cases, it's also a legal requirement. . Scalability: If you plan to expand your website in the future, it's much easier to do so if it's built with HTML/CSS. A developer with knowledge of these languages can build a website that's ready to grow with your business.